ProblemHow it worksCore fourProofPricingStart free
Founding cohort · 100 seats

Autopilot for your entire marketing team.

It researches what wins in your niche, makes the creatives, posts them, reads the numbers and doubles down — daily, without being asked.

Start free trialWatch a run
Northwind Coffeeworkspace · day 31
Last night's run
18creatives made6posted4killed
What it learned. Close-up pour shots beat flat-lays by 2.4× on hook rate. Cloning the format into three new angles today.
Today's queueapprove first · 9:00
FIRST BAG FREEThe one you already like, fresher.
Most coffee is four months old.ROASTED 4 DAYS AGO
UGC · 0:12I cancelled my subscription. Then I tasted this.
PRICE PER CUPCheaper than the place on the corner.
Runs on the accounts you already havemetatiktokyoutubeshopify

Made last night, by itself

Eighteen of these, before you woke up.

All in the customer's own kit — their ink, their tan, their cream. Three are variants of the format already winning; two chase a hook nine competitors are running; two are cheap tests it will kill by Tuesday.

FIRST BAG FREEThe one you already like, fresher.$19 · skip any week

Meta · winning format · 4.9 ROAS

ROASTED 4 DAYS AGOMost coffee is four months old.NORTHWIND

Meta · transparency · 3.4 ROAS

0:09“Why is it nineteen dollars?”For question. Here's the maths.

Organic · objection handling

$1.40 a cup.Cheaper than the place on the corner.

Meta · price-per-cup · testing

See the full set of eight — with the reasoning behind each one.

Why you're here

Marketing is the job you never signed up for.

You started this to build the thing. Instead you're the media buyer, the copywriter, the editor and the person who forgot to post for eleven days.

You post when you remember.

Which is the weeks you aren't shipping, hiring or on support. Nothing compounds, so every month starts from zero.

Every creative needs a brief.

An hour of art direction you don't have, then a week of waiting, for one asset you'll test once and never learn from.

You can't tell what worked.

Three ads is not a test. With no volume there's no signal, so you end up guessing and calling it strategy.

An agency wants $4k and a quarter.

Retainer, kickoff call, strategy deck. Ninety days before anything is live, and they still ask you for the assets.

Meanwhile the ads beating you are the same twelve formats, running untouched for sixty days.

That's the whole game: find the formats that work in your niche, make a lot of them, kill the rest fast, and never stop. It isn't clever — it's just more work than one founder can do between everything else.

So don't do it. Hire the loop.

It doesn't answer prompts. It runs a loop.

Four moves, repeating. Every turn is informed by the last, so week six outperforms week one with nothing new from you.

01

Research the niche

Pulls the ads running against you, the hooks they lead with, and how long each has been live. The ones still spending are the ones that work.

02

Make the creative

Writes the angle, art-directs the frame, produces static and UGC-style video in your brand kit. Fifteen variants, not one.

03

Publish & spend

Builds the campaign, splits the budget, schedules the organic posts, ships. Your connected accounts, real placements.

04

Read & iterate

Kills losers by morning, clones the winning format into new angles, and tells you in one paragraph what it learned.

The core four

Paid

Creative testing at a cadence no freelancer will match: fifteen variants a night, budget shifted to whatever survives the morning, losers cut before they spend twice.

Winning format · pour close-uphook rate 2.4×
v1
v2
v3
Budget moved: $40/day from flat-lay set → pour close-up. Reported at 07:00.

Control

You stay the creative director.

It does the labour, not the deciding. Set the leash per channel and change your mind any day.

Draft only

It researches and makes; nothing leaves the app until you say so. Good for week one.

Approve firstDefault

One notification a day with the batch. Thumb up, thumb down, or edit the line. It posts what you cleared.

Autopilot

Inside a budget cap and your brand rules it ships alone and reports after. Most founders land here by month two.

Branding

It knows what you look like before it makes a single ad.

Start with a name and a sentence: it builds the wordmark, palette, type pairing, photography direction and a voice guide it then obeys in every caption. Already branded? Upload the kit and it adopts it.

brand kit — marks, palette, type, tone

The obvious objection

“You want me to give an AI my ad account and my card.”

Correct, and you should be uneasy about it. So the guardrails aren't a promise in a support doc — they're the four things below, and you can check every one of them from inside the app.

A hard cap, not a target

You set the monthly ceiling. It throttles itself days early to stay under, and tells you when it does. It has never got the authority to exceed it — not a rule it follows, a number it can't pass.

Brand rules it can't break

Words it will never use, claims it can't make, colours it won't leave. Written on day one, enforced on every asset before it's queued — not checked after it's live.

Everything is reversible

Every post can be pulled, every campaign paused, every decision undone from the notification that announced it. Revoke access on Meta's side and it stops the same minute — you don't have to ask us.

A log of every action

Timestamped: what it did, what it spent, and the reasoning it had at the time. Not a feed of activity — an auditable record you could hand to an accountant.

And on week one it can't publish anything at all. Draft-only is the default — it earns the leash by showing you work you'd have approved anyway.

See the three modes

Proof, such as it is

We have no customers yet. So it markets us.

Every ad that brought you to this page was made, published and iterated by the product, against our own budget. The numbers below are ours, updated nightly, including the bad weeks.

It's the only honest proof a pre-launch product can offer: not a testimonial, just our own account left open.

Our CAC

$31

from $88 in week one

Creatives

2,140

none touched by a human

Signups

610

waitlist, 11 weeks

Bad weeks

3

all on the dashboard

Week 4, in its own words

Everything I made this week lost. Six angles, all under 0.7% click-through. I've paused them, put spend back on the format that works, and I'm testing a different hook tonight.

We left this on the public dashboard. A product that only shows its good weeks is a product you should assume has bad ones.

Once there are customers, this section becomes their numbers. Until then it's ours, and you can watch it work in real time.

Pricing

What this replaces.

Not a tool you add to the stack. A line item you delete from it.

The agency

$4,000/mo

Three-month minimum, kickoff deck, and they still ask you for the assets.

The freelancer

$1,200/mo

Eight creatives a month if you write eight briefs. You won't.

Doing it yourself

6 hrs/wk

The six hours you'd rather spend on the product — and it still slips.

Cofounder

$49/mo

Plus your own ad spend, capped by you. Roughly 18 creatives a night.

Everything, one price

All four methods — paid, content, owned, word of mouthSeven platforms, connected with your own accountsUnlimited creatives — it makes as many as the test needsYour brand kit, built on day one and obeyed afterFounding-cohort price locked for as long as you stay

The honest maths

If it finds one format that beats your current best by 20%, it has paid for itself twice over on a $1,200 spend.

And if it doesn't, you've lost $49 and a fortnight — not a quarter and a retainer.

Hire the cofounder you can't afford yet.

14 days free · cancel in one click · your ad accounts stay yours

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