Founding cohort · 100 seats

Autopilot for your entire marketing team.

It researches what wins in your niche, makes the creatives, posts them, reads the numbers and doubles down — daily, without being asked.

Northwind Coffeeworkspace · day 319:00 queue

Last night's run

18creatives made6posted4killed

The one you already like, fresher.

Most coffee is four months old.

“Why $19?”

$1.40
a cup.

What it learned. Close-up pour shots beat flat-lays by 2.4× on hook rate. Cloning the format into three new angles today.

Runs on the accounts you already have

Made by the agent, unedited

These are its, not ours.

Six from one night's run for a WordPress product, with the hook each was built from. One scored 4/10 and is still here, because a page that only shows the good ones is lying about what a batch looks like.

A man awake at 3:17am reading a site-compromised warning on his laptop in bed

Static · fear · from a Reddit thread

A WordPress dashboard buried under 23 plugin update badges, captioned 'which kills your site first?'

Static · fear · plugin roulette

A split image: a screen crowded with plugin update alerts beside a single AI chat message reading "What do you want to change?"

Static · frustration · the Sunday tax

A 2:47am security alert reading "Site Compromised", beside a chat where adding a contact form is already done

Static · fear · scored 7/10 in QA

A desk with a laptop showing a plugin list, and a printed list of plugins unspooling across the keyboard

UGC · fear · scored 4/10, kept as a test

A woman speaking to camera, captioned "$800/mo agency to $29/mo AI"

UGC · frustration · agency alternative

Every one carries the customer's brand, never ours.

Why you're here

Marketing is the job you never signed up for.

You started this to build the thing. Instead you're the media buyer, the copywriter, the editor and the person who forgot to post for eleven days.

You post when you remember.

Which is the weeks you aren't shipping, hiring or on support. Nothing compounds, so every month starts from zero.

Every creative needs a brief.

An hour of art direction you don't have, then a week of waiting, for one asset you'll test once and never learn from.

You can't tell what worked.

Three ads is not a test. With no volume there's no signal, so you end up guessing and calling it strategy.

An agency wants $4k and a quarter.

Retainer, kickoff call, strategy deck. Ninety days before anything is live, and they still ask you for the assets.

Meanwhile the ads beating you are the same twelve formats, running untouched for sixty days.

That's the whole game: find the formats that work in your niche, make a lot of them, kill the rest fast, and never stop. It isn't clever — it's just more work than one founder can do between everything else.

So don't do it. Hire the loop.

It doesn't answer prompts. It runs a loop.

Four moves, repeating. Every turn is informed by the last, so week six outperforms week one with nothing new from you.

Research the niche

Pulls the ads running against you, the hooks they lead with, and how long each has been live. The ones still spending are the ones that work.

Make the creative

Writes the angle, art-directs the frame, produces static and UGC-style video in your brand kit. Fifteen variants, not one.

Publish & spend

Builds the campaign, splits the budget, schedules the organic posts, ships. Your connected accounts, real placements.

Read & iterate

Kills losers by morning, clones the winning format into new angles, and tells you in one paragraph what it learned.

The core four

Paid

Meta, TikTok, YouTube

Creative testing at a cadence no freelancer will match: fifteen variants a night, budget shifted to whatever survives the morning, losers cut before they spend twice.

Winning · pour close-uphook 2.4×

Budget moved: $40/day from flat-lay set → pour close-up. Reported at 07:00.

See a sample run

Control

You stay the creative director.

It does the labour, not the deciding. Set the leash per channel and change your mind any day.

Draft only

It researches and makes; nothing leaves the app until you say so. Good for week one.

Approve first Default

One notification a day with the batch. Thumb up, thumb down, or edit the line. It posts what you cleared.

Autopilot

Inside a budget cap and your brand rules it ships alone and reports after. Most founders land here by month two.

Branding

It knows what you look like before it makes a single ad.

Start with a name and a sentence: it builds the wordmark, palette, type pairing, photography direction and a voice guide it then obeys in every caption. Already branded? Upload the kit and it adopts it.

brand kit — marks, palette, type

The obvious objection

“You want me to give an AI my ad account and my card.”

Correct, and you should be uneasy about it. So the guardrails aren't a promise in a support doc — they're these four things, and you can check every one from inside the app.

You set the monthly ceiling. It throttles itself days early to stay under, and tells you when it does. It has never got the authority to exceed it — not a rule it follows, a number it can't pass.

And on week one it can't publish anything at all. Draft-only is the default — it earns the leash by showing you work you'd have approved anyway.

See the three modes

Proof, such as it is

We have no customers yet. So it markets us.

Every ad that brought you to this page was made, published and iterated by the product, against our own budget. When we start spending, the numbers will be published here, including the bad weeks.

What a bad week sounds like

“Everything I made this week lost. Six angles, all under 0.7% click-through. I've paused them, put spend back on the format that works, and I'm testing a different hook tonight.”

A product that only shows its good weeks is a product you should assume has bad ones. When ours start, they go here too.

Pricing

Priced on what you spend.

Not seats, not credits. Testing $600 a month and running $30k aren't the same job — so they aren't the same price. Every band is the whole product.

Your ad spend a month

$2,800$249/mo

$200$1k$5k$20k

≈ 8.9% of your spend, everything included.

Up to $1,000 spendSolo, one product, still hunting the thing that works.$99/mo

$1k – $5k spendMost of youTraction, no one running growth. The full nightly cadence.$249/mo

$5k – $20k spendA small team's worth of work. Several products, one brand kit.$599/mo

$20k spend and upPast here a flat fee stops being honest. We price against the accounts.Talk to us

Every band, the whole product

All four methods — paid, content, owned, word of mouthSeven platforms, on your own accountsUnlimited creatives — as many as the test needsYour brand kit, built day one and obeyed afterFounding-cohort rate, locked to your band while you stay

Bands are read off your trailing 30-day spend. We tell you before a price moves, never mid-month.

Start free trial Talk to a human

Start here

What is an AI cofounder?vs AI agent vs assistant Can an AI be a legal cofounder?The complete guide

Decide

vs hiring a marketer vs an agency What it can't do Pricing by ad spend

By who you are

For solo founders For SaaS founders For ecommerce brands For agencies

Run one

Your first thirty days How much autonomy to give it Talk to a human

Problem How it works Core four Proof Pricing Start free

Founding cohort · 100 seats

Autopilot for your entire marketing team.

It researches what wins in your niche, makes the creatives, posts them, reads the numbers and doubles down — daily, without being asked.

Start free trial Watch a run

Northwind Coffeeworkspace · day 31

Last night's run

18creatives made6posted4killed

What it learned. Close-up pour shots beat flat-lays by 2.4× on hook rate. Cloning the format into three new angles today.

Today's queueapprove first · 9:00

FIRST BAG FREEThe one you already like, fresher.

Most coffee is four months old.ROASTED 4 DAYS AGO

UGC · 0:12I cancelled my subscription. Then I tasted this.

PRICE PER CUPCheaper than the place on the corner.

Runs on the accounts you already have

Made by the agent, unedited

These are its, not ours.

Six from one run against a WordPress plugin product. It found the pain on Reddit, wrote the angle, art-directed the frame and scored its own work — the 4/10 is here too, because a page that only shows the good ones is lying about what a batch looks like.

Why you're here

Marketing is the job you never signed up for.

You started this to build the thing. Instead you're the media buyer, the copywriter, the editor and the person who forgot to post for eleven days.

You post when you remember.

Which is the weeks you aren't shipping, hiring or on support. Nothing compounds, so every month starts from zero.

Every creative needs a brief.

An hour of art direction you don't have, then a week of waiting, for one asset you'll test once and never learn from.

You can't tell what worked.

Three ads is not a test. With no volume there's no signal, so you end up guessing and calling it strategy.

An agency wants $4k and a quarter.

Retainer, kickoff call, strategy deck. Ninety days before anything is live, and they still ask you for the assets.

Meanwhile the ads beating you are the same twelve formats, running untouched for sixty days.

It doesn't answer prompts. It runs a loop.

Four moves, repeating. Every turn is informed by the last, so week six outperforms week one with nothing new from you.

Research the niche

Pulls the ads running against you, the hooks they lead with, and how long each has been live. The ones still spending are the ones that work.

Make the creative

Writes the angle, art-directs the frame, produces static and UGC-style video in your brand kit. Fifteen variants, not one.

Publish & spend

Builds the campaign, splits the budget, schedules the organic posts, ships. Your connected accounts, real placements.

Read & iterate

Kills losers by morning, clones the winning format into new angles, and tells you in one paragraph what it learned.

The core four

Paid

Creative testing at a cadence no freelancer will match: fifteen variants a night, budget shifted to whatever survives the morning, losers cut before they spend twice.

Winning format · pour close-uphook rate 2.4×

Budget moved: $40/day from flat-lay set → pour close-up. Reported at 07:00.

Control

You stay the creative director.

It does the labour, not the deciding. Set the leash per channel and change your mind any day.

Draft only

It researches and makes; nothing leaves the app until you say so. Good for week one.

Approve firstDefault

One notification a day with the batch. Thumb up, thumb down, or edit the line. It posts what you cleared.

Autopilot

Inside a budget cap and your brand rules it ships alone and reports after. Most founders land here by month two.

Branding

It knows what you look like before it makes a single ad.

brand kit — marks, palette, type, tone

The obvious objection

“You want me to give an AI my ad account and my card.”

Correct, and you should be uneasy about it. So the guardrails aren't a promise in a support doc — they're the four things below, and you can check every one of them from inside the app.

A hard cap, not a target

You set the monthly ceiling. It throttles itself days early to stay under, and tells you when it does. It has never got the authority to exceed it — not a rule it follows, a number it can't pass.

Brand rules it can't break

Words it will never use, claims it can't make, colours it won't leave. Written on day one, enforced on every asset before it's queued — not checked after it's live.

Everything is reversible

Every post can be pulled, every campaign paused, every decision undone from the notification that announced it. Revoke access on Meta's side and it stops the same minute — you don't have to ask us.

A log of every action

Timestamped: what it did, what it spent, and the reasoning it had at the time. Not a feed of activity — an auditable record you could hand to an accountant.

And on week one it can't publish anything at all. Draft-only is the default — it earns the leash by showing you work you'd have approved anyway.

See the three modes

Proof, such as it is

We have no customers yet. So it markets us.

When we start spending, every ad that brings someone here will be made, published and iterated by the product, against our own budget — and the numbers will be published here, including the bad weeks.

It's the only honest proof a pre-launch product can offer: not a testimonial, just our own account left open.

What a bad week sounds like

“Everything I made this week lost. Six angles, all under 0.7% click-through. I've paused them, put spend back on the format that works, and I'm testing a different hook tonight.”

A product that only shows its good weeks is a product you should assume has bad ones. When ours start, they go here too.

Once there are customers, this section becomes their numbers. Until then it's ours, and you can watch it work in real time.

Pricing

Priced on what you spend.

Not seats, not credits, not creatives. A founder testing $600 a month and a team running $30,000 aren't buying the same thing, so they don't pay the same. Every band is the whole product.

What do you put through ads a month?

$2,800 / mo

$200$1k$5k$20k$50k+

$1,000 – $5,000 a month

$249/mo

≈ 8.9% of your spend, everything included.

Start free trial

Up to $1,000 spend

$99/mo

Solo, one product, still hunting the thing that works. It tests small and says plainly when nothing landed.

$1k – $5k spend

Most of you

$249/mo

Traction, no one running growth. The full nightly cadence across paid, content, owned and word of mouth.

$5k – $20k spend

$599/mo

A small team carrying a marketer's worth of work. Several products and accounts, one brand kit over all of them.

$20k spend and up

Talk to us

Past here a flat fee stops being honest — for you or for us. We price against the accounts, on a call, in writing.

Every band, the whole product

All four methods — paid, content, owned, word of mouthSeven platforms, connected with your own accountsUnlimited creatives — it makes as many as the test needsYour brand kit, built on day one and obeyed afterFounding-cohort rate, locked to your band while you stay

Bands are read off your trailing 30-day spend on connected accounts. We tell you before a price moves, never mid-month, and your ad budget is always billed by the platforms — not by us.

Start free trial Talk to a human

Autopilot for your entire marketing team.

These are its, not ours.

Marketing is the job you never signed up for.

It doesn't answer prompts. It runs a loop.

Research the niche

Make the creative

Publish & spend

Read & iterate

Paid

You stay the creative director.

Draft only

Approve first Default

Autopilot

It knows what you look like before it makes a single ad.

“You want me to give an AI my ad account and my card.”

We have no customers yet. So it markets us.

Priced on what you spend.

Hire the cofounder you can't afford yet.

Autopilot for your entire marketing team.

These are its, not ours.

Marketing is the job you never signed up for.

It doesn't answer prompts. It runs a loop.

Research the niche

Make the creative

Publish & spend

Read & iterate

Paid

You stay the creative director.

Draft only

Approve firstDefault

Autopilot

It knows what you look like before it makes a single ad.

“You want me to give an AI my ad account and my card.”

We have no customers yet. So it markets us.

Priced on what you spend.

Hire the cofounder you can't afford yet.